International Marketing Essay Example | Topics and Well Written Essays - 3500 words - 4

International Marketing - Essay Example Because of the wrong interpretation of globalization, many organizations were failed in their attempts to market their products in international market. The best example is the writing equipment manufacturer Parker Pen Company which tried to market their pens all over the world using the same marketing strategies and failed in their attempt. â€Å"Globalization requires many internal modifications like changes in philosophy concerning local autonomy, concern for local operating results rather than corporate performance, local strategies designed for local rather than global competitors etc.† (Marketing across cultures, p.194, n.d) International Marketing strategies need to be tailor made not only for each country, but even for each states or regions based on the cultural, communal, political social and economical differences. In this paper the main focus is limited to the cultural aspects of international marketing alone. â€Å"Technology has been one of the single most powerful driving forces to internationalism† (Global agricultural marketing management) As technology and science advanced, the agricultural and industrial segments have developed immensely in many countries. Developing and developed countries have produced goods more than what they actually required and that forced them to explore international arenas for marketing their surplus products. International marketing has not been evolved over a night. It has gradually came into exist because of the immense technological developments. â€Å"Many global opportunities have arisen because of the clustering of market opportunities worldwide. Organizations have found that similar basic segments exist worldwide and, therefore, can be met with a global orientation† (Global agricultural marketing management) Countries like US though a prominent manufacturer of goods, not a main international marketing player like China because of imm ense domestic requirement of

Smoking labelling Research Proposal Example | Topics and Well Written Essays - 1250 words

Smoking labelling - Research Proposal Example The most affected are young children and expected mothers. Therefore, there have been attempts to segregate smokers from the rest of the population. However, the law is rarely implemented. This is because the politicians are not willing to lose their popularity. This is aggravating an already worse condition. Many of the smokers in the country have stated that they are more aware of the consequences of their behavior than before (Fischhoff, Brewer, Downs, & United States, 2011). Have the graphic images have not dampened their desire to smoke. Many state that whenever they come across the graphic warnings, they become more aware that smoking is hazardous to their health. Nevertheless, the addition empowers these cautions and the desire to quit the vice. Labeling of cigarette packages with warnings has a major impact on deterring new smokers from starting this behavior. Many of the young people feel that the graphic images make them to think of the repercussions of starting this behavior. However, those who were already affected by addition find it very hard to stop it (La, 2013). Therefore, the number of people who are joining the list of smokers has reduced in Saudi Arabia. However, the number of those who are quitting is very minimal. This is an indication that the warnings are more effective in deterring non-smokers not to engage in smoking behavior rather than encouraging the smokers to quit this vice. Therefore, the government should implement other more effective measures such as imposing stricter law on public smoking and stiff penalties to those who violates these rules. Cigarette packages warning labels acts as an effective tool for educating both the smokers and non-smokers on the health risks that are likely to face after using tobacco. This has increased the level of awareness among non-smokers and children. In addition, parents now have information on the repercussions